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Prospect Research 101


Prospect Research is the process of identifying, reviewing, and profiling prospective donors, investigating their philanthropic, financial, and family histories in order to gain essential information before a strategic and appropriate solicitation is made.

We invite you to browse the informational resources below.



NOZA Prospect Research Guide


An introductory guide to prospect research


Information on Donors: What is Correct, Ethical, Both or Neither


Keynote presentation on ethics and the use of donor information at the June 2012 CARA Conference by Kate Fultz Hollis of UCLA


How Charitable Giving History Reveals Passions and Capacity


A webinar on NOZA as a prospect research tool by David Lamb, DeAndrea Russell and Kathleen Rogers


Blackbaud Prospect Research Blog


An online resource for prospect researchers where you will find opportunities to engage with your peers and learn forward-thinking best practices from some of the most respected experts in the industry.


APRA Statement of Ethics


Prospect research statement of ethics from the Association of Professional Researchers for Advancement


Content Submissions


To submit content for our Prospect Research page for consideration, please email Solutions@blackbaud.com.